For UK retailers and brands, keeping standards of in-store campaign activation consistent and maintaining compliance can be a difficult task, let alone trying to do so across international borders.
Twenty years since retail trading laws were last altered, the government has announced that they are to be liberalised. Frankly, we can’t believe it’s taken so long.
Whilst some will argue the case for protecting Sundays from commercialism, existing laws are, in reality, nothing short of archaic and out of kilter with the modern world that we live in.
South London was in bloom last week as the RHS Chelsea Flower Show once again opened its doors to the public. It’s a clear sign that summer’s fast approaching, as many of us now turn attention towards our gardens. Of course, for the truly green-fingered amongst us the hard work started long ago. For everyone else, May marks the start of frantic work to ensure our outdoor spaces are perfectly presented during the warmer months – planting, pruning, and making the inevitable trips to our local garden centre.
Confused about how well you’re really managing in-store compliance? You’re not alone. CJ Retail Solutions helps to give you the lowdown on why it matters.
Over the years, brands have routinely grappled with in-store campaigns that deliver fewer than expected sales. In an attempt to up their game, eyes turned toward investing huge sums in insights to better understand what shoppers want. Yet many have still failed to capitalise on what, arguably, is one of the easiest targets in town – compliance.