South London was in bloom last week as the RHS Chelsea Flower Show once again opened its doors to the public. It’s a clear sign that summer’s fast approaching, as many of us now turn attention towards our gardens. Of course, for the truly green-fingered amongst us the hard work started long ago. For everyone else, May marks the start of frantic work to ensure our outdoor spaces are perfectly presented during the warmer months – planting, pruning, and making the inevitable trips to our local garden centre.
Are the days of large multiple retailers rolling out the same store format everywhere finally numbered? The current plight of grocery retailers would certainly seem to suggest so.
For UK retailers and brands, keeping standards of in-store campaign activation consistent and maintaining compliance can be a difficult task, let alone trying to do so across international borders.