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Optimising in-store data is more than just a numbers game

Data. Everyone involved in retail decision-making seemingly wants more of it. In fact, there isn’t a day that goes by without yet another report proclaiming big data as an absolute necessity for business success. Loyalty cards, EPOS systems and online analytics – big data is everywhere. But does it really do anyone any good?


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Build it and they will come...

Last week, FIFA 17 – the must have football game on the videogame market – surpassed itself with a record breaking launch that sold over 1.1 million units in the UK.

With a launch of this magnitude, it’s not unusual to see a number of fans camping overnight at stores across the UK, wanting to get their hands on the latest release at the first possible opportunity. With this in mind, it’s critical that the POS is in place and well stocked for when the doors open.



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