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Game, set & match - The key to winning with seasonal POS

The retail calendar annually throws up seasonal events that prove to be excellent additional revenue streams for retailers – if executed in the right manner.

From Christmas, to Black Friday, ‘back to school’, to Easter weekend, these occasions offer great scope for retailers to piggyback on events at the forefront of shopper’s minds.

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Runcorn-based team complete military hike for charity

A team from Runcorn-based company, CJ Retail Solutions, have completed the Cateran Yomp, to raise money for ABF The Soldiers Charity – The National Charity of the British Army.

First held in 2011, the Cateran Yomp is a long-distance, 24-hour hike through the Highlands of Perthshire, Scotland. The event, which occurred over the weekend of the 10-11 June, is organised by ABF The Soldiers’ Charity, with this year seeing a record-breaking 1,150 people taking part.

 CJ Retail Solutions’ staff members, Colin Chapman, Joanna Johnson, Ian Keegan, Tom Lagan and Tara Barrett all achieved silver medals after completing at least 36.5 miles, with Steve Barrett awarded a gold medal after finishing the full 54-mile course. They were aided by Amanda Judge and Sherrie Root, who acted as their support team throughout the weekend, transporting equipment and providing encouragement at checkpoints.

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