Boots Christmas Merchandising Campaign

Christmas 2014 saw Boots introduce a revolutionary new retail merchandising approach to promote its premium Gift range involving bespoke commissioned display furniture, premium LED lighting and a minimalist, premium merchandising approach. CJ Retail Solutions was appointed as lead supplier for the project which not only involved executing over 300 store installations during a 5-night period in September but coordinating the remainder of the campaign suppliers and fully engage with all internal stakeholders from procurement through to individual store champions. It was an unprecedented success.

312 Stores

100% Compliance

5 Nights

Brief

In 2014, we were contacted by Boots to help deliver a Christmas retail installation. This included full project coordination across 317 stores to coincide with media launches of its Christmas gift range.

To achieve this, we supplied 24/7 project management of large-scale display equipment, which was transported from CJ Retail Solutions’ central warehouse to Boots stores across the country.

In-depth training was provided to team leaders at each site, and in the CJ ‘mock shop’ prior to operations, to ensure efficient project delivery. With 3989 pallets distributed via 170 arctic trucks, all 124 CJ Retail Solutions’ team members needed to be clear on their role and objectives. To help with this, a planogram was used to implement the point of purchase (POP) installation to the highest of standards.

Goal

To successfully implement a revolutionary in-store marketing campaign for Boots Christmas 2014 trading period involving premium fixtures and a minimalist retail merchandising approach.

As lead supplier project manage all key stakeholders and external suppliers

Activity

Full Project Management
Pre-Install sites surveys
Full engagement and reporting with each store manager/champion
Receipt and despatch of various shelving, display and POS items, Installation of large display units, power supply to multiple units and POS Installation by planogram.
Training of 124 Installers
170 artic lorries used across 16 regional depots
4000 pallets received and despatched
188 tonnes of furniture deployed
5760 installation hours

Solution

Dedicated quality control teams were deployed following the retail display and POP installations, to ensure full compliance with the objectives was adhered to by CJ Retail Solutions and Boots. The outcome was a high-quality Christmas retail display and POP installation, supporting Boots successful integrated seasonal gift campaign.

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