Game, set & match – The key to winning with seasonal POS
Take Wimbledon for example, the annual tennis tournament that grips UK sports fans during a two-week period every summer. Not only is there potential for retailers to upsell branded merchandise, but also other items which are synonymous to SW19 – namely strawberry’s and cream and Pimms and lemonade. The challenge for retailers is not getting […]
Read More… from Game, set & match – The key to winning with seasonal POS