Desarrollo de tiendas: Halfords

Goal

Supporting the successful implementation of a large refit projects within the Halfords estate

Activity

We were contacted by automotive retailer Halfords to support a large-scale, retail installation and estate refit.

This consisted of de-merchandising stock and removing discontinued lines in time for new fixtures, retail merchandising and Shelf Edge Labelling (SEL).

New stock was then installed and reconfigured according to a fresh planogram, as well as a strict retail installation and merchandising manual distributed to all Halfords store project managers.

• Installation & Merchandising manual created and distributed to all Halfords Store Project Managers
• De-merchandise of stock and removal of discontinued lines
• Installation and reconfiguration of fixtures according to planogram
• Merchandising of existing and new stock and installation of SEL’s

Result

ALL stores delivered on time and within budget. The result was a hugely successful refit across the entire Halfords estate, delivered on time, on budget and with 100 per cent compliance achieved.