Experiential Retail revolutionising your shopping experience 

With the advances in technology the way we shop is constantly changing. We can buy whatever we need at the click of a button.

Retail stores now must ensure that the shopping experience is at the forefront rather than simply an area for a quick transaction to take please. Retail stores are looking to ensure customers are engaged and want to enter the stores rather than simply shopping online for everything.

What does experiential retails do over and above traditional retail?

• Priority is given to customer experience not sale
• Creates a shareable experience
• Puts communities first
• Provides a new approach
• Stimulates the senses
• Goes over and above customer expectation
• Holds instore events
• Provides an experience aimed at the customers’ needs
• Uses cutting edge technology

Using experiential retail isn’t primarily focused on sales and more focused on the customer experience showcasing your brand. This makes your customers feel at ease and important and then in turn brand loyalty and repeat custom should grow and with that so will your business.

The change in expectations from customers have led to the demand for stores to personalise more and focus more on the customer experience as customers want more than a simple transaction they want an experience. Shopping in retail stores is a day out now for customers so it needs to be enjoyable, and your retail outlet needs to bring the best experience possible for your customers.

Technology plays a big part in experiential retail using virtual reality and artificial intelligence stores really can up their game.

If you are a retailer and you are looking to enhance your customer experience using experiential retail, then contact our experts at CJ Retail and we will discuss this with you further. We can’t wait to help you give your customers the nest experience possible.